Digital Analytics
Benjamin Mangold
Key Events in Google Analytics 4 (GA4)

Okay, now you’re probably wondering – What are Key Events in Google Analytics? How are they different from conversions? How will the change to Key Events impact my metrics and reporting? And is there anything I need to be doing? In this article, we will answer all these questions and more. Let’s jump in!

Key Events in Google Analytics 4 (GA4)
Digital Marketing
Benjamin Mangold
Google Ads Tutorial 2024

One of the advantages of Google Ads is being able to show your message to someone when they’re actively searching. This means you can promote your product, service, or offer at the exact moment someone is looking for an answer to their problem. Whether you're looking to increase sales, generate leads, or drive website traffic, it’s likely Google Ads will be an important part of your advertising strategy.

Google Ads Tutorial 2024
Digital Analytics
Benjamin Mangold
The Ultimate Google Analytics Glossary – 2024 ...

Understand the most important Google Analytics 4 (GA4) terminology. Think of this as your Google Analytics 4 (GA4) dictionary, your quick-reference guide to using your reports in GA4, say hello to the Google Analytics Glossary.

The Ultimate Google Analytics Glossary – 2024 Edition
Digital Analytics, Digital Marketing
Benjamin Mangold
Consent Settings in Google Analytics 4 (GA4)

Consent Settings have been introduced in Google Analytics. These settings include ad measurement and ad personalization consent signals, which determine how data can be used that is collected into Google Analytics.

Consent Settings in Google Analytics 4 (GA4)
Digital Analytics
Benjamin Mangold
How to track PayPal in Google Analytics 4 (GA4)

The best way to track PayPal transactions into Google Analytics 4 (GA4) is by sending details about the individual user (using their Client ID) to PayPal and then sending confirmed sales back into Google Analytics. This allows us to see transactions, along with their acquisition channels and other behavior inside our reports.

How to track PayPal in Google Analytics 4 (GA4)

Getting Help with Google Ads

Getting Help with Google Ads

When you’re running campaigns in Google Ads, there are times when you might feel like you need an extra hand with your account. You might be struggling to understand one of the campaign types or a specific setting in your account. Or maybe you need help getting everything set up or advice on the best advertising strategy to use for your objectives. The good news is there are a range of options to get assistance with your account. Let’s take a look at some of the ways you can get help with Google Ads.

Getting Help with Google Analytics

Getting Help with Google Analytics

It’s easy to start sending data to Google Analytics. Still, it can quickly become complicated, especially as you move from a default implementation to one tailored to your needs. You might want to collect custom data using Google Tag Manager, modify metrics and dimensions, or even create reports from multiple data sources.

But what if I run into problems? What if I need professional advice? How do I get help with Google Analytics?

Dominate Search Results with Position Zero: Master Google's Featured Snippets

Dominate Search Results with Position Zero: Master Google's Featured Snippets

In today's highly competitive online environment, securing a top position in search engine results pages (SERPs) is a crucial factor in driving organic traffic to your website. With Google continuously evolving its search algorithms and functionality, marketers and content creators need to stay updated on the latest strategies for achieving and maintaining top search rankings. One of the most sought-after search features in recent years is the coveted "position zero," or Google's featured snippet.

Dominate Local SEO with Google Business Profile & Ads

Dominate Local SEO with Google Business Profile & Ads

Your potential customers are regularly searching for nearby products and services, and it's essential that your business appears prominently in their search results. Fortunately, two powerful tools – Google Business Profile and Google Ads – can help you enhance your local SEO efforts, driving highly targeted traffic, attracting foot traffic, and growing your business within your local community.

Unleash the Power of Looker Studio for Data Visualization

Unleash the Power of Looker Studio for Data Visualization

As digital marketers and analysts, we are constantly seeking ways to optimize our marketing campaigns, analyze performance, and make informed decisions based on relevant data. One key aspect of this process is effective data visualization and reporting, which not only empowers us to gain a clear understanding of complex data but also effectively communicate complex insights to our clients or colleagues. This is where Looker Studio (previously Google Data Studio) comes into play, providing a powerful and flexible platform for creating data-driven visualizations and reports that can greatly enhance your overall digital marketing strategy.

Harness the Power of Google Tag Manager for Digital Marketing

Harness the Power of Google Tag Manager for Digital Marketing

As an integral part of any data-driven marketing strategy, a powerful tool like Google Tag Manager can streamline and optimize your digital marketing efforts, helping you manage and deploy tags, improve website performance, and track essential data efficiently. Whether you're new to the world of tag management or a seasoned professional, leveraging Google Tag Manager's capabilities can unlock extraordinary value for both your marketing campaigns and overall website experience.

A Guide to Mastering Advanced Audience Targeting in Google Ads

A Guide to Mastering Advanced Audience Targeting in Google Ads

Understanding your audience and reaching the right users at the right time is essential to maximize the impact of your digital marketing campaigns. As marketers, we constantly strive to fine-tune our targeting strategies in Google Ads to ensure our ads are engaging and reaching our intended targets, ultimately driving desired conversions and overall marketing success. By leveraging audience targeting techniques in Google Ads, you can not only create more meaningful connections with potential customers but also achieve a higher return on your advertising investment.

Unlock the Power of Video Content in Google Ads: An Essential Guide

Unlock the Power of Video Content in Google Ads: An Essential Guide

With the constant evolution of the digital marketing landscape, staying ahead of the curve and adopting new strategies is essential to driving success. Video content has emerged as a highly effective means of communication, and its importance in digital marketing continues to grow. According to a recent study, viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text format. This makes video a powerful format to connect with your audience and make an impact.

Streamline Marketing Efforts with Google Tag Manager: A Beginner's Guide

Streamline Marketing Efforts with Google Tag Manager: A Beginner's Guide

With the ever-growing number of digital marketing tools and platforms available at our disposal, navigating these solutions and managing their various tracking codes can be a challenge for marketers. Deploying and maintaining various tags on your website, such as those for Google Analytics, Google Ads, or remarketing pixels, can create complexity and slow down your team's ability to react quickly to changes in the marketing landscape.


Skyrocket Your Email Marketing Performance with Google Analytics Integration

Skyrocket Your Email Marketing Performance with Google Analytics Integration

As digital marketers, our ongoing goal is to optimize our marketing channels to gain the best possible return on investment. One of the most effective channels for reaching our target audience continues to be email marketing. When executed correctly, email marketing provides an excellent platform for creating meaningful connections with customers and prospects, nurturing leads, and driving conversions. However, to maximize its potential, it is crucial to have accurate data and insights to make informed decisions and improve performance continually.

Streamline Your Digital Marketing Efforts Using Google Tag Manager

Streamline Your Digital Marketing Efforts Using Google Tag Manager

In the ever evolving world of digital marketing, it's crucial to have an efficient and organized approach to managing your website's tags and tracking codes. Google Tag Manager (GTM) is a powerful, free tool that simplifies the process of implementing and managing your website's tags, including tracking and marketing tags for platforms such as Google Ads, Google Analytics, and Meta Pixels for Facebook.

Optimize Your Google Ads Campaigns with Looker Studio (Previously Google Data Studio)

Optimize Your Google Ads Campaigns with Looker Studio (Previously Google Data Studio)

Managing Google Ads campaigns is crucial for any business seeking to maximize its return on investment and improve overall marketing performance. With the help of Looker Studio (previously known as Google Data Studio), you can create visually appealing, dynamic, and easy-to-understand reports that provide at-a-glance insights into your campaigns' performance, allowing you to make data-driven decisions to optimize their impact.