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One of the advantages of Google Ads is being able to show your message to someone when they’re actively searching. This means you can promote your product, service, or offer at the exact moment someone is looking for an answer to their problem. Whether you're looking to increase sales, generate leads, or drive website traffic, it’s likely Google Ads will be an important part of your advertising strategy.
Understand the most important Google Analytics 4 (GA4) terminology. Think of this as your Google Analytics 4 (GA4) dictionary, your quick-reference guide to using your reports in GA4, say hello to the Google Analytics Glossary.
Consent Settings have been introduced in Google Analytics. These settings include ad measurement and ad personalization consent signals, which determine how data can be used that is collected into Google Analytics.
The best way to track PayPal transactions into Google Analytics 4 (GA4) is by sending details about the individual user (using their Client ID) to PayPal and then sending confirmed sales back into Google Analytics. This allows us to see transactions, along with their acquisition channels and other behavior inside our reports.
Let's say someone clicks on the ad you’re running on Google, they browse around and then they leave your website. A day passes and they click through to your website from LinkedIn. Then another day passes before they click through from one of your email campaigns. This time they convert. So the question is – which of these marketing channels should the conversion be attributed to?
Google? LinkedIn? Or your email?
In this post, you’re going to learn why Calculated Metrics are important and how they can help you be more accurate in the way you report success. You’ll also learn how to create them, where you’ll find them in your reports and a range of Calculated Metric examples you can make your own.
There are lots of options when it comes to visualizing your data with Google Data Studio, but which charts should you be using? And what are all the settings? If you're looking for a quick-reference guide to Google Data Studio you've come to the right place! Think of it as your Google Data Studio dictionary.
Having confidence in your Google Analytics 4 (GA4) data is critical. Before you make a business decision based on what you’ve found in your reports, it’s important to take the time to check that you have a complete set of data and that your data is as accurate as possible.
With the introduction of Google Analytics 4 (GA4), the team at Google also introduced a new data model. This gives you more control and flexibility over the data you collect about your audience, their actions, and your website.
More options and greater flexibility also mean events can become confusing. Fast. So let’s unpack events in Google Analytics 4 and make sense of what they are and how you can use them to collect the insights you need.
A question that often pops up when I’m training people is “What does it take to become Google Analytics certified?” It’s a great question, so let’s jump in!
Knowing how to use Google Analytics and find insights in your data is vital for improving your website, focusing your marketing efforts, and growing your business. Your reports offer insights into your audience and their behavior to help pinpoint what’s working (and what’s not working).
Enhance your skills and master Google’s digital analytics and marketing platforms
GA4 Complete Course
Learn how to setup, customize, and use the latest version of Google Analytics (GA4) in this comprehensive course.
Google Ads Fundamentals Course
Learn the best ways to manage your Google Ads campaigns to achieve maximum impact.
Google Tag Manager Course
Learn how to use Google Tag Manager to implement tracking tags to measure your users.
Looker Studio Course
Learn how to build dashboards and reports in Looker Studio (previously called Google Data Studio) quickly and confidently.
Okay, now you’re probably wondering – What are Key Events in Google Analytics? How are they different from conversions? How will the change to Key Events impact my metrics and reporting? And is there anything I need to be doing? In this article, we will answer all these questions and more. Let’s jump in!